Barista & Digital Marketing — Dhaka

Building brands
and brewing espresso,
one detail at a time.

Ten years leading sales and marketing for growing brands, now paired with hands-on specialty coffee craft. Precise, consistent, and built for people.

10+ yrs Sales & Marketing 1+ yr Barista Craft MSc Statistics
Abu Hasnat at Global Barista Training Academy
GBTA Assistant
Trainer
Abu Hasnat portrait
About Me

Two crafts, one standard of care.

I spent a decade building sales pipelines and marketing engines for pharmaceutical, service, and fashion brands — most recently founding and growing Kanon Craft, a menswear e-commerce business, from the ground up. An MSc in Statistics still shapes how I read a market.

Coffee found me later, but it fits the same instincts. As an Assistant Trainer at Global Barista Training Academy, I teach espresso extraction, milk texture, and latte art. Off the clock, I'm a storyteller — I've written and produced short films, and assistant-directed two others.

10+Years in Sales & Marketing
02Businesses Founded
03Short Films Produced
Career Journey

Professional Experience

Sales & Marketing ManagerDec 2023 — Present
Kanon Craft · Mirpur, Dhaka

Founded and built a menswear e-commerce brand from zero, owning sales, product development, and digital marketing to drive consistent growth.

Assistant TrainerMay 2025 — May 2026
Global Barista Training Academy · Dhaka

Delivered hands-on instruction in espresso preparation, milk texturing, latte art, beverage quality, customer service, and workplace hygiene.

Digital Marketing & Sales ManagerSep 2022 — Oct 2024
Daarkak · Mirpur, Dhaka

Drove online sales growth and brand visibility for a Bangladesh-based fashion label, managing end-to-end digital marketing operations.

Chief Sales & Marketing ManagerJan 2020 — Jul 2022
Jotokaj.com · Chattogram

Founded and scaled a service-based startup connecting customers with reliable solutions, leading marketing, acquisition, and partnerships.

Marketing & Sales Executive, Cardiac TeamAug 2017 — Dec 2019
Nuvista Pharma · Chattogram

Built physician and customer relationships in a pharmaceutical sales role, consistently achieving targets under pressure.

Skills & Craft

What I Bring to the Table

Digital Marketing & Sales

Digital Marketing Campaigns Social Media Marketing Content Development Online Sales Operations Lead Generation Business Development Performance Analysis Advertising Optimization Sales Growth Strategy WordPress Development

Barista Craft

Espresso Making Latte Art Milk Steaming Coffee Brewing Customer Service POS Operation Food Safety & Hygiene Inventory Management Equipment Maintenance Upselling & Sales
Training & Certifications

Formal Credentials

20 Days
Barista Training

Barista Advance Professional

Global Barista Training Academy (GBTA), Dhaka, Bangladesh

6 Months
Computer Training

Hardware & Software Training

Bangladesh-Korea Technical Training Centre, Chattogram, Bangladesh

Highlights

Achievements

10+
Years of Experience
Sales & marketing leadership across pharma, e-commerce, and fashion
02
Businesses Founded
Jotokaj.com and Kanon Craft, built from the ground up
01
Year Barista Training
Hands-on instruction at Global Barista Training Academy
03
Short Films Produced
Original story and screenplay work, plus assistant direction on two more
Resume

Everything above, on one page.

Download my full CV for a complete record of experience, training, and references — ready for hiring teams in hospitality and marketing alike.

Abu Hasnat at Global Barista Training Academy
Get in Touch

Let's talk over coffee — or a call.

Open to barista, hospitality, and marketing opportunities across Europe. Reach out directly, or connect on social.

Emailhasnatsumon.abu@gmail.com
Phone / WhatsApp+880 1829 684 676
LocationMirpur, Dhaka-1216, Bangladesh